Look at the picture. And then think…. REALLY ??? Just for 20 dollars the book. I don’t think so Mr. Kay.
We live in a world that spins faster every day.
In this world, requirements of work and the rhythm of our lives demand immediate results, here and now, and with each passing day, the demands become more and more insistent.
Free time is a luxury. In the United States, we have to be connected 24/7, to our laptop computers, cellular phones, ipads, and all the other gadgets that have been developed, so that we don’t lose even one single second. We turned words like “Google” or “iphone” into verbs in our daily life, and if we do have some free time, the system offers us all kinds of “toys” – the internet, 300 cable channels, and a infinite video games list – so that we don’t have any time to think about ourselves, our future, and our lives. In this way, we don’t interfere with the process of generating immediate, short-term results.
This could be part of the “why” we have a society that is overflowing with divorces, psychological therapies, crimes committed by children, anti-depressants, preachers, and motivational speakers. It seems that, somehow, society itself is crying out for help, trying to fill the empty spaces left in the hearts of people who are drowning in the system.
But there are plenty of people taking full advantage of this situation. People who have realized that we are not willing to abandon the rat race to engage in the process of reflecting on vital concepts such as happiness, love, and family. These people have taken apart and then reconfigured the word “success” and made it into a marketable product. They have devoted themselves to writing quick and easy-to-grasp formulas that are sold for millions of dollars through books, audio books, and motivational seminars.
Now, supposedly, we need only 7 habits to be effective (although an eighth habit joined the ranks of habits being offered for sale). Some people say that we need 4 agreements or 21 qualities to be successful, in order To Be Excellent. There are those who make us worried about whether we’re a Rich Dad or a Poor Dad. There are some who invite us to visit The Monk Who Sold His Ferrari and the optimists like Mr. Blanchard, who assure us that we only need 1 minute to achieve incredible results. And he sells us those minutes in bulk. You can be a one-minute manager, a one-minute leader, a one-minute salesperson, a one-minute millionaire, a one-minute teamwork leader. You can become a good lover in one minute, a good golf player in one minute, give a good apology in one minute, and the list goes on and on.
Maybe we only need them to move our cheese, to bring us some fish or a cow, or to serve us a good Chicken Soup for the Soul. However, it does seem that the soup must be working, since there are over 50 published versions.
Hundreds of formulas, hundreds of recipes for success….. for sale.
There are people who preach: Success is to win, to arrive (and to get there first), and triumph. And winning is directly linked to a goal.
I couldn’t help by wonder: If your goal is money and you’ve got fame, have you found success? If you run in the Olympic 100-meter race and come in third, and your goal was to break the standing record of your country – and you did it – then have you found success? Maybe for you, you have, but how about the people who sit in front of the TV, or the press, or your “friends”, who saw you come in third and will say that you’ll always be a loser? Deep inside, will you be calm and pleased with your achievement in spite of other people’s opinions?
Why is it that the Mexican soccer team (just to give an example), above and beyond its love for the sport, is proud of being in fourth or fifth place in the World Cup? Perhaps because their goal was to reach the quarterfinals, and in this case to be fourth or fifth in the general ranking amounts to a resounding success.
Now, why are the Germans, Italians, Argentineans, or Brazilians so frustrated and annoyed when they come in second? Why is nothing acceptable to them but to be number one?
Well, then, is being successful directly linked to achieving a goal? If we don’t have clear goals, then we won’t be able to experience the sensation of success? But to set a goal or a target, don’t we first need to know where we are in our life? Who are we, exactly?
This leaves us wide open to the marketing of books: Goals: How to Get Everything You Want–Faster Than You Ever Though Possible by Brian Tracy. Or maybe this one sounds more appealing: Goal Setting 101, by Gary Ryan Blair.
But should I follow a particular type of formula? Of course you should, answers Mr. Gary Ryan Blair, with another book called: Everything Counts! A High-Velocity Formula for Maximum Achievement. And should I classify my goals? Indispensable! according to Mr. Blair, as confirmed by his book, The 10 Commandments of Goal Setting: Violate Them at Your Own Risk! The list is endless; in fact, if you type in the word “goals” on the Amazon home page (books section), you’ll get 236,679 hits.
Psychological tranquilizers, that’s what I call these types of products, because instead of curing the disease that triggers the pain or the empty space, they only temporarily calm (just like a good chicken soup) the symptoms that people who have been infected by the disease feel. When the effect passes, we usually look for or need another book or seminar by another expert who tells us, “You can succeed”; “You can be happy.”
More tomorrow on Part II